MBA with a Concentration in Marketing
Prague, République tchèque
DURÉE
19 Months
LANGUES
Anglais
RYTHME
À plein temps
DATE LIMITE D'INSCRIPTION
Date limite de dépôt des demandes
DATE DE DÉBUT AU PLUS TÔT
Demander la date de début la plus proche
FRAIS DE SCOLARITÉ
EUR 8 250 / per year
FORMAT D'ÉTUDE
Sur le campus
Introduction
A UNYP MBA with a focus in Marketing will help you target your career for the right audience
The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.
10 Reasons to Enroll in the UNYP MBA Program
- Improve your global employment prospects
- Increase your earning potential
- Hone your leadership skills
- Learn in a local and international environment
- Sharpen your decision-making abilities
- Engage in learning approaches including virtual business simulations, guest speakers, workshops, case studies, and peer learning
- Understand new issues in business and management to better succeed in a competitive international environment
- Practice your skills through exposure to applied problem-solving, role-playing, and experiential learning situations
- Apply your new skills at work the next day
- Participate in the only Czech MBA program to have a triple accreditation from the C.R. (ČAMBAS), the U.K., (BAC), and the U.S. (IACBE)
Admissions
Curriculum
Cours spécialisés en marketing :
- Recherche en marketing
- Comportement du consommateur et neuromarketing
- Gestion du marketing stratégique
- Gestion de la marque
Galerie
Bourses et financement
Several scholarship options are available. Please check the university website for more information.